Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group, is a mastermind behind viral dealership videos. He shares his innovative strategies that have caught the attention of industry giants like General Motors. The discussion reveals how TikTok can be creatively used in dealerships, inspired by popular TV shows, and highlights the balancing act of gaining attention while driving sales. Nathanael also emphasizes the importance of community engagement and measuring content effectiveness to build lasting brand loyalty.