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Y Combinator Startup Podcast
#53 - Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom
Dec 13, 2017
01:09:54
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Des Traynor, Cofounder of Intercom, shares insights on product strategy, growth strategies, marketing in startups, challenges of hiring and scaling, brand recognition, specialization in startups, and reflections on public speaking opportunities.
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Quick takeaways
- Focus on solving big, common customer problems for market success.
- Set pricing reflecting the value of products addressing significant issues.
Deep dives
Starting a Product-Centric Company with a Strong Vision
When establishing a startup, having a strong vision for the company is crucial. It's essential for hiring and aligning everyone towards a common goal. Start by determining the unique problem you aim to solve and the philosophy behind your approach. Avoid focusing on solving small and rare problems; instead, target big and frequent issues that customers face regularly.
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