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How I've Used LinkedIn To Get Hundreds Of Clients
Oct 16, 2024
Cheryl Tan, a former TV news anchor turned media expert, shares her insights on leveraging LinkedIn effectively. She discusses the vital mistakes to avoid in your LinkedIn bio and how to optimize your profile for your ideal clients. Learn the key types of content to post and the surprising places to find great content ideas. Tan also reveals how to engage with clients through thoughtful direct messaging, emphasizing the importance of building genuine relationships over aggressive selling. Tune in for actionable tips to elevate your LinkedIn game!
01:00:48
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Quick takeaways
- Optimizing your LinkedIn profile for a specific niche increases visibility and attracts your ideal clients effectively.
- Engagement is vital on LinkedIn as interactions with your content can significantly enhance its reach through the platform's algorithm.
Deep dives
Optimizing Your LinkedIn Profile
An effective LinkedIn profile should not merely function as a resume but as a powerful marketing tool aimed at attracting your ideal client. Optimizing the profile involves being specific about the niche you are targeting rather than casting a wide net that may alienate potential clients. For instance, mentioning specific keywords related to your services throughout different sections of your profile can greatly enhance visibility. The focus should be on crafting a profile that resonates with your ideal client, making it clear why they should choose to connect with you over others offering similar services.
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Discover
highlights
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