Subtle Promotion Strategies

What to post on LinkedIn, how to optimize your profile, and how to use direct messages.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

11 things you'll learn in this episode:

03:00: Are you optimizing for the wrong clients? (Probably.)

09:00: The most common LinkedIn bio mistake

10:00: How LinkedIn influencers use their header images

12:00: A clever way to make your featured link more prominent

14:00: The 4 questions you need to ask yourself about your LinkedIn profile

22:00: How asking yourself one question can make ALL your content better

25:00: A crash course in how the LinkedIn algorithm works

32:00: The 5 types of content to post if you want to get clients

42:00: The surprising place to find some of your best content ideas

48:00: When to ignore what the algorithm wants

53:00: 6 ways to use direct messages to get clients (without being annoying or spammy)

Show Notes:
Cheryl Tan’s LinkedIn Profile: https://www.linkedin.com/in/cheryltanmedia/
I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=c7eINTy9E6VwFy28 

To connect with Cheryl Tan: 

Website: https://cheryltanmedia.com/ 

Camera Ready Newsletter: https://cheryltanmedia.com/newsletter/
LinkedIn: https://www.linkedin.com/in/cheryltanmedia/

YoutTube: https://www.youtube.com/cheryltan 

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/ 

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

Intro Music Provided By Uppbeat