Cheryl Tan, a former TV news anchor turned media expert, shares her insights on leveraging LinkedIn effectively. She discusses the vital mistakes to avoid in your LinkedIn bio and how to optimize your profile for your ideal clients. Learn the key types of content to post and the surprising places to find great content ideas. Tan also reveals how to engage with clients through thoughtful direct messaging, emphasizing the importance of building genuine relationships over aggressive selling. Tune in for actionable tips to elevate your LinkedIn game!