The $100 MBA Show MBA2639 Q&A Wednesday: Do Low Priced Offers Work?
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Jun 18, 2025 Explore the intriguing dynamics of low-priced offers and their influence on business growth. Discover how a well-crafted $29 product can build trust and enhance customer engagement. Learn about self-liquidating offers that offset advertising costs while setting the stage for higher-priced upsells. Delve into effective strategies for creating irresistible deals that provide quick wins and a risk-free experience. Avoid common pitfalls and harness the power of low-ticket items to boost your marketing and future sales opportunities!
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Price and Problem Strategy
- Price low-ticket offers between $17 and $49 to match the "no-brainer" spending zone like a meal.
- Ensure the offer solves one clear problem and provides immediate value to the buyer.
Use Self-Liquidating Offers
- Use low-priced offers as self-liquidating offers to cover or exceed your ad spend.
- This creates qualified buyers to upsell higher-priced offers.
Framework for Low-Price Offers
- Build low-price offers around solving one annoying, specific problem, and make the purchase feel risk-free.
- Provide quick-win solutions like templates or tools and follow-up with higher ticket offers to ascend customers.