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MBA2639 Q&A Wednesday: Do Low Priced Offers Work?

The $100 MBA Show

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The Strategy Behind Low-Priced Offers and Customer Engagement

This chapter focuses on using low-priced offers to attract customers towards higher-value products, emphasizing the significance of customer lifetime value over short-term profits. It also discusses common pitfalls to avoid and how initial purchases can enhance customer engagement and future sales opportunities.

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