The Revenue Formula The new outbound playbook we used to book 500 meetings
Nov 12, 2024
Outbound sales might be facing challenges, but there's a fresh playbook making waves. The discussion highlights the evolution from traditional text to engaging video outreach, emphasizing personal connection. AI's role in sales is critically examined, weighing its pros and cons. The hosts share insights on targeting ideal customers while fostering collaboration between sales and marketing teams. With strategic video messages and unified customer engagement, they've successfully booked 500 meetings, proving that innovation and authenticity can reignite outbound efforts.
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Early Personalized Video Outreach
- Mikkel received a personalized video outreach from HubSpot 10 years ago.
- This stood out from typical spam and made a lasting impression, demonstrating the power of personalized video.
Outbound's Evolution
- Outbound's evolution is tied to technological advancements, like personalized fields, subject lines, and LinkedIn scraping.
- Each advancement raises the bar for what feels authentic, making it harder to cut through the noise.
AI SDR Limitations
- AI SDRs, while promising, have drawbacks, similar to robocallers or automated customer service.
- They can lead to excessive outreach and lack the genuine connection of human interaction.