Enhancing Demand Generation Through Unified Customer Engagement

Outbound is being declared dead every week. AI is ruining outbound. Every business struggle to get it to work. But, we managed to get it working (again).

In today's episode, we share the new playbook for outbound we used to book 500 meetings in just a few months, with 3 SDRs.

• (00:00) - Introduction
• (03:38) - Where outbound started
• (06:18) - AI SDRs
• (09:29) - Text is dead
• (11:22) - A different outreach
• (15:06) - The one that worked
• (16:45) - This won't scale
• (20:00) - LinkedIn and Email Outreach
• (22:11) - AI Integration in Outreach
• (25:00) - Account Selection and Targeting
• (30:12) - True sales and marketing collaboration

Never miss a new episode, join our newsletter on revenueformula.substack.com