This Week in Startups Twitter’s new CEO, Mr. Beast’s record-breaking Squid Game + Haus’ Helena Price Hambrecht | E1335
Nov 30, 2021
Helena Price Hambrecht, Co-founder and CEO of Haus, dives into the evolving landscape of American drinking habits with her innovative DTC alcohol brand. She discusses the challenges of breaking into the regulated alcohol market and highlights the demand for low-alcohol aperitifs. The podcast also touches on the transformation in packaging, emphasizing aesthetics in consumer products. Plus, there’s a look at nostalgic branding strategies and how they differ in today's digital age, making a mark in the competitive beverage industry.
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Dorsey's Resignation Rationale
- Jack Dorsey's resignation from Twitter demonstrates a mature approach to leadership.
- He prioritized the company's long-term success over founder-led limitations.
YouTube's Scale
- Mr. Beast's Squid Game parody matching the original's views highlights YouTube's massive reach.
- This is not about content quality but the sheer scale difference between YouTube and Netflix.
Free Tier for Netflix
- Consider a free tier for Netflix to increase global reach.
- Offer limited content or viewing time to entice users towards a paid subscription.