
Twitter’s new CEO, Mr. Beast’s record-breaking Squid Game + Haus’ Helena Price Hambrecht | E1335
This Week in Startups
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Shifting Strategies in the Beverage Industry
This chapter explores an indie brand's transition from direct-to-consumer sales to wholesale channels, emphasizing the importance of proving market demand to attract distributors. It discusses the challenges of navigating marketing and consumer preferences in the evolving beverage landscape, especially regarding alcoholic and non-alcoholic options. Additionally, the conversation highlights the impact of regulatory changes, fundraising challenges, and shifting attitudes towards alcohol consumption among younger demographics.
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