Helena Price Hambrecht

Helena Price Hambrecht, Co-founder and CEO of Haus, dives into the evolving landscape of American drinking habits with her innovative DTC alcohol brand. She discusses the challenges of breaking into the regulated alcohol market and highlights the demand for low-alcohol aperitifs. The podcast also touches on the transformation in packaging, emphasizing aesthetics in consumer products. Plus, there’s a look at nostalgic branding strategies and how they differ in today's digital age, making a mark in the competitive beverage industry.