Hyperformance Podcast SZN 2 EP 161 - BEN YANES
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Nov 17, 2024 Ben Yanes, a personal trainer and online fitness coach known for his expertise in strength training, returns to discuss the pitfalls of bad advice for young trainers and the nuances of using gym machines. He shares insights on optimizing arm training mechanics and the significance of training volume for muscle building. Yanes emphasizes the balance between strength training methods and individual needs, while also exploring the challenges of creating digital content and effective email marketing strategies for engaging audiences.
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Ben's Journey into Fitness
- Ben Yanes, influenced by high school strength coaches, discovered his passion for lifting over playing sports.
- He began training friends in college, leading to a paid online coaching business before graduation.
Content Creation Strategy
- Post content consistently, even daily, to build an audience.
- Don't wait for viral moments; consistent effort compounds over time.
Dealing with Criticism as a Young Coach
- Focus on your own learning and sharing valuable information.
- Don't be discouraged by negativity, especially from those whose opinions you don't value.