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What PepsiCo's pepviz Data Initiative is Learning About Gen Z Shoppers
Sep 23, 2024
Ellen Webb, Vice President of Shopper Analytics and Insights at PepsiCo, dives into the PepViz initiative, aimed at understanding Gen Z shoppers. She discusses their unique shopping behaviors, blending digital and in-store experiences. The conversation also highlights the need for brands to build authentic connections with this generation. Webb shares insights on enhancing retail partnerships through data integration and the role of AI and machine learning in optimizing data analytics for better consumer insights.
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Quick takeaways
- PepsiCo's PepViz initiative aims to enhance collaboration with retailers by utilizing data insights to identify challenges and opportunities in the food and beverage sector.
- Understanding Gen Z shoppers' preferences for both digital shopping and in-store experiences is crucial for brands to create authentic connections and effective marketing strategies.
Deep dives
The Importance of PepViz in Retail Partnerships
PepViz represents PepsiCo's approach to nurturing stronger collaborations with retail partners, focusing on leveraging data and insights to foster growth in the food and beverage sector. This initiative aims to uncover new opportunities by simplifying and addressing specific challenges faced by retailers. By emphasizing a data-driven approach, PepsiCo seeks to effectively communicate relevant insights that can enhance performance both for their brands and their retail partners. Ultimately, the goal is to understand the underlying problems and provide actionable solutions rather than overwhelming partners with technical data.
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