2min chapter

Total Retail Talks cover image

What PepsiCo's pepviz Data Initiative is Learning About Gen Z Shoppers

Total Retail Talks

CHAPTER

Intro

This chapter explores PepsiCo's PepViz initiative aimed at strengthening retail partnerships through data-driven insights, particularly targeted at Gen Z consumers. It highlights the importance of collaboration to uncover growth opportunities in the food and beverage sector and adapt to changing consumer behaviors.

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