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4min chapter
What PepsiCo's pepviz Data Initiative is Learning About Gen Z Shoppers
Total Retail Talks
Understanding Gen Z Shoppers
This chapter delves into the unique characteristics and purchasing power of Gen Z shoppers, highlighting their preference for both digital and in-store experiences. It emphasizes the need for brands to connect authentically with this generation while integrating online and offline shopping to create a cohesive experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode