#191: Irina Novoselsky, CEO of Hootsuite and former CEO of CareerBuilder – Make bold connections
Jun 13, 2024
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Irina Novoselsky, CEO of Hootsuite, shares practical tips for enhancing social media strategy and the power of making bold connections. Topics include maximizing social media use, opening up career opportunities, avoiding job posting mistakes, and developing mentor relationships.
Embrace bold decisions and authenticity in leadership
Implement innovative talent recruitment strategies for organizational success
Deep dives
Prioritizing Relationships in Leadership and Business Success
Building strong relationships in business and leadership is a key focus for success. The podcast emphasizes the importance of nurturing relationships both within the team and with customers. By highlighting the Harvard study's findings on relationships being a top priority for individuals, the podcast underscores the significance of fostering meaningful connections. With a clear vision to help companies leverage social media to enhance customer relationships, Hootsuite aims to empower teams to prioritize building authentic connections.
Nurturing Authenticity and Bold Leadership
Authenticity and bold leadership are core values discussed in the podcast. Irina Novoselski shares insights on being true to oneself and embracing bold decision-making. By recounting her journey from finance to operational leadership, she highlights the importance of stepping out of comfort zones and taking risks. The podcast underlines the transformational power of vulnerability in leadership and the value of learning from failures as well as successes.
Innovative Approaches to Talent Recruitment and Leadership Development
The podcast delves into innovative talent recruitment strategies and leadership development. It emphasizes the need to broaden the scope of hiring practices beyond pattern recognition to ensure a diverse and skilled team. Irina's emphasis on welcoming individuals who excel beyond her own capabilities reflects a commitment to fostering a high-performance team. Through engaging in personalized job descriptions and avoiding biased language, Hootsuite aims to attract diverse talents to drive organizational success.
Navigating Mergers and Acquisitions with Strategy and Cultural Alignment
The episode highlights strategic decision-making in mergers and acquisitions. Using the case of Talkwalker acquisition, the podcast showcases the importance of aligning product capabilities with organizational culture. Irina's leadership focuses on integrating key tools to enhance customer value proposition and market presence. The success of the merger is attributed to maintaining a shared culture and focusing on achieving specific targets for integration success.
Leadership Lessons on Adaptability and Relationship-Centric Approach
The podcast emphasizes adaptability and relationship-centric leadership. Irina discusses the need for leaders to adapt their styles to suit their teams' needs rather than expecting team members to conform to their approach. Learning from instances of miscommunication due to differing leadership styles, Irina highlights the importance of aligning leadership strategies with team dynamics. By prioritizing building relationships based on mutual understanding and recognition, leaders can create a cohesive and collaborative work environment.
Has social media ever felt a little mystifying to you?
If so, you’ll love today’s episode with Irina Novoselsky, the CEO of the social media management platform Hootsuite.
Get practical tips to improve your social media strategy, including tips for boosting ROI.
Plus, discover the career-transforming power of making bold connections—something that Irina excels at.
You’ll also learn:
Three ways leaders can maximize their use of social media
How to open up new career opportunities
What you might be getting wrong in your job postings
A new way to develop mentor relationships
Take your learning further. Get proven leadership advice from these (free!) resources:
The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go
Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day
Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
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