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#191: Irina Novoselsky, CEO of Hootsuite and former CEO of CareerBuilder – Make bold connections

How Leaders Lead with David Novak

CHAPTER

Leveraging Relationships and Engagement on Social Media

The CEO of Hootsuite discusses the significance of building relationships and engaging customers through two-way dialogues on social media, using examples like Sesame Workshop. Strategies for driving revenue and impact through social media are explored, emphasizing the importance of active listening, customer education, and vulnerability as a brand.

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