
#191: Irina Novoselsky, CEO of Hootsuite and former CEO of CareerBuilder – Make bold connections
How Leaders Lead with David Novak
Leveraging Relationships and Engagement on Social Media
The CEO of Hootsuite discusses the significance of building relationships and engaging customers through two-way dialogues on social media, using examples like Sesame Workshop. Strategies for driving revenue and impact through social media are explored, emphasizing the importance of active listening, customer education, and vulnerability as a brand.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.