AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
L&D Disrupt
How To Get Buy-In For L&D | The L&D Drop-In | #72
Aug 5, 2024
Hannah Shelton, a Global Engagement & Knowledge Lead at Dentsu, and Hannah Clark, the Marketing Director at MAAS Marketing, join Sam Streak to dive into garnering support for Learning and Development. They discuss practical applications in learning that promote engagement and behavior change. The trio emphasizes a problem-led approach to tailor initiatives for stakeholders, highlighting the shift of L&D from compliance to strategic partnership. They advocate for a marketing mindset in L&D, focusing on solving problems to better engage employees and enhance the learning experience.
55:33
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Listening for signals from stakeholders fosters effective engagement, allowing L&D professionals to empathize with their audience's needs and desires.
- Creating practical applications within learning initiatives ensures content relevance, driving behavior change while aligning training with individual and organizational goals.
Deep dives
Understanding Buy-In Through Listening
Listening for signals is crucial in gaining buy-in from stakeholders. By adopting a consumer mindset, one can empathize with how learning and development (L&D) professionals themselves feel about being sold to, leading to more effective engagement strategies. Instead of pushing content onto potential users, it’s beneficial to wait for them to express their needs and desires, which fosters a more receptive environment. Recognizing that different markets and individuals have distinct motivations emphasizes the need for tailored communication and the importance of understanding these varied perspectives.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode