Dig In 101. How Johnsonville’s marketing strategy lead from sausages to social change
Apr 25, 2024
Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville, discusses the company's Keep It Juicy campaign promoting unity through shared meals. They also explore women's roles in a male-dominated industry and the evolution of research nerds to strategic business partners in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Unifying Through 'Keep It Juicy'
02:14 • 15min
Evolution from Research Nerds to Strategic Business Partners in the Insights Industry
17:13 • 2min
Exploring Impulsive Purchases and Emotional Connections to Baseball
19:22 • 3min
Comparing Brands to Potential Dating Partners and Finding Inspiration at Work
22:11 • 3min