Karen Kraft
Associate Director of Consumer Insights & Analytics at Johnsonville
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Apr 25, 2024 • 25min
101. How Johnsonville’s marketing strategy lead from sausages to social change
Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville, discusses the company's Keep It Juicy campaign promoting unity through shared meals. They also explore women's roles in a male-dominated industry and the evolution of research nerds to strategic business partners in marketing.
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