2min chapter

Dig In cover image

101. How Johnsonville’s marketing strategy lead from sausages to social change

Dig In

CHAPTER

Evolution from Research Nerds to Strategic Business Partners in the Insights Industry

Exploring the transition from research nerds to strategic business partners in the insights industry, underscoring the need to demonstrate value, drive business, and effectively communicate contributions, while facing challenges in showcasing ROI for innovative projects.

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