Marketing For Learning®
Ep 90 - The Pinocchio Effect - How Visible Gains Can Transform Learning
Jul 12, 2024
Han discusses the Pinocchio Effect, emphasizing the importance of visible learning incentives to promote behavioral change. She explores the concept of immediate impact on learning, using examples like Pinocchio's growing nose and the effectiveness of tangible learning experiences. Engaging learners through quick wins is highlighted to build trust and engagement.
14:50
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Quick takeaways
- Immediate visibility of outcomes influences behavior in learning.
- Providing quick, tangible insights enhances learner engagement and motivation.
Deep dives
Understanding the Pinocchio Protocol in Marketing
The podcast discusses the concept of the Pinocchio Protocol, inspired by Seth Godin's insight, where the consequences of lying are made immediately visible akin to Pinocchio's growing nose. This idea highlights how making outcomes tangible can influence behavior, such as showcasing instant impacts of actions like the effects of smoking or the visibility of pollutants from a gas leaf blower, emphasizing the importance of immediate feedback in marketing and learning.
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