AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Marketing For Learning®
Ep 90 - The Pinocchio Effect - How Visible Gains Can Transform Learning
Jul 12, 2024
Han discusses the Pinocchio Effect, emphasizing the importance of visible learning incentives to promote behavioral change. She explores the concept of immediate impact on learning, using examples like Pinocchio's growing nose and the effectiveness of tangible learning experiences. Engaging learners through quick wins is highlighted to build trust and engagement.
14:50
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Immediate visibility of outcomes influences behavior in learning.
- Providing quick, tangible insights enhances learner engagement and motivation.
Deep dives
Understanding the Pinocchio Protocol in Marketing
The podcast discusses the concept of the Pinocchio Protocol, inspired by Seth Godin's insight, where the consequences of lying are made immediately visible akin to Pinocchio's growing nose. This idea highlights how making outcomes tangible can influence behavior, such as showcasing instant impacts of actions like the effects of smoking or the visibility of pollutants from a gas leaf blower, emphasizing the importance of immediate feedback in marketing and learning.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode