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Masters of Scale
Bumble’s Whitney Wolfe Herd: Small changes with big impact
Nov 21, 2023
Founder of Bumble dating app, Whitney Wolfe Herd, discusses how small tweaks can lead to big breakthroughs. Topics covered include empowering women through dating apps, understanding cultural differences in marketing, and reshaping behavior in dating. With cameo appearances by Steve Spohn and Marissa Mayer.
39:09
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Quick takeaways
- Small tweaks in product design can have a significant impact on user behavior and societal norms.
- Connecting with people and making small but impactful changes can help break into new markets.
Deep dives
Whitney Wilford's Success as Bumble CEO
This podcast episode celebrates Whitney Wilford and her tenure as CEO of Bumble. The episode highlights her success and insights that contributed to her accomplishments. One key point is her ability to connect with people, which she discovered through her passion for marketing and advertising. Additionally, the episode discusses how Wilford made small but impactful tweaks to the traditional dating app format, such as requiring women to make the first move on Bumble. These changes aimed to create a safer and more empowering environment for women in the online dating space.
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