Bumble’s Whitney Wolfe Herd: Small changes with big impact
Masters of Scale
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The Evolution of Empathy in Marketing
This chapter reflects on the speaker's journey in marketing, highlighting the critical role of empathy and understanding cultural nuances. It discusses the transformation in user engagement brought about by innovative features in a dating app, as well as the unintended consequences of technology on personal relationships. The speaker also shares their commitment to fostering positive online interactions, inspired by their experiences with online bullying.
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