Bumble’s Whitney Wolfe Herd: Small changes with big impact
Masters of Scale
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Redefining Dating Dynamics
This chapter examines the innovative design changes in a dating app that empower women to initiate conversations, challenging traditional dating norms. It discusses the importance of user feedback and adapting features to meet user needs while promoting empowerment and respect. Additionally, it highlights the wider implications of Bumble's approach, extending beyond dating to include friendships and networking opportunities.
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