Why 50% of A&E visits are avoidable and how to solve the social care crisis - Cera Co-Founder Dr Ben Maruthappu

Dr Ben Maruthappu is the CEO and Co-Founder of Cera, a digital-first home healthcare company. In just over six years, Cera has established itself as one of the biggest providers of healthcare at home in the UK, as well as one of the fastest-growing companies in Europe. 

Cera currently makes almost 50,000 visits a day to people’s homes in the UK. That’s the equivalent capacity of around 50 hospitals. 

After launching in 2016, they have raised over $400 million and are generating over £250 million of annualised revenue. They’ve scaled, expanding to Germany, where they are growing over a hundred percent year on year. The care sector and healthcare in general were in a state of crisis even before the pandemic. Normally, if a sector needs change, entrepreneurs step in, disrupting the norm. But doing this in the care sector in the UK is notoriously difficult, even for well funded companies. 

Ben is well aware of the issues having worked in A&E and then spending three years advising the CEO of NHS England. He’s not just jumping on the hot medtech trends. And that’s allowed him to avoid the implosion in healthcare that has seen once lauded startups fall. That takes a lot of resilience and conviction. He is the first person from British healthcare to ever be included in Forbes' 30 under 30. 

What is it like to scale at that speed with no experience ever managing anyone before? And how do they use data to keep people out of hospital?

Listen to find out. 

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