Positioning in the Prestige Market

Successfully establishing a brand in the prestige real estate market involves focusing on long-term relationships rather than short-term gains. The speaker emphasizes the significance of consistently providing valuable advice to clients, as most property transactions typically happen every few years. This approach aids in building trust and ensures that clients seek their expertise for informed decisions in future transactions. Whether dealing with lower or upscale properties, the experience offered remains the same, thus fostering an inclusive business model.