Agency #92 - The Marketing Mindset That Built A Billion Dollar Company | Omer Shai
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Oct 2, 2025 
Omer Shai, Chief Marketing Officer of Wix, shares insights from his 17+ years at the company, detailing the transition from startup to a global brand. He discusses the importance of embracing AI and creativity alongside data-driven marketing. Omer reveals how Super Bowl campaigns shaped their branding, emphasizing rapid decision-making and user engagement. He highlights the need for leaders to foster a culture of open feedback and experimentation, urging founders to adapt and innovate in a fast-changing digital landscape.
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Customer Expectations Rose With Tool Accessibility
- Product and service expectations rose because tools became widely available and customers grew more expert.
- Reliability and visual quality are now baseline demands from users, not luxuries.
Migrating From Flash To HTML5
- Wix migrated off Flash to HTML5 when the platform capabilities demanded it and paused the 'stunning' claim until tech matched the promise.
- They reintroduced 'stunning' later when the technology supported the experience again.
Use Short Cohorts To Spot Opportunity Fast
- Track short-term cohorts (1,7,14,28 days) by channel to spot trends and act quickly.
- Use rapid cohort signals to scale budgets fast when a channel or creative outperforms.