Omer Shai is the Chief Marketing Officer of Wix, one of the world’s leading website and digital platforms. For over 17 years he has helped scale Wix to more than 250 million users worldwide and has led landmark campaigns including multiple Super Bowl ads. In this episode, Omer reflects on his journey from startup beginnings to global brand building, sharing insights on creative risk-taking, leadership at scale, and the future of digital platforms in an era shaped by AI and consumer behavior shifts.
Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio
(00:00) Introduction
(07:42) Early Days at Wix
(14:56) Building a Global Brand
(22:37) Marketing Lessons From Super Bowl Ads
(29:05) Leadership and Company Culture
(36:41) Navigating Challenges in Growth
(43:12) The Evolution of Digital Platforms
(49:28) The Future of Website Creation
(56:47) Branding in the Digital Age
(01:03:09) Advice for Founders and Marketers
(01:09:51) Creativity, Risk, and Growth
(01:16:22) Closing Reflections
