Omer Shai, CMO of Wix.com, shares his wealth of experience, highlighting the evolution of marketing over 16 years at the company. He discusses the balance between brand integrity and innovative customer acquisition, exploring untapped potential in influencer marketing. Shai emphasizes the importance of data-driven decision-making and enduring professional relationships. The conversation also touches on navigating AI in marketing, challenges posed by Google's dominance, and the need to adapt strategies between brand and direct response marketing.
