Omer Shai, CMO of Wix.com, shares insights from his 16-year journey in tech marketing. He discusses the evolving landscape of search marketing and the often-overlooked power of influencer marketing. The conversation emphasizes the importance of continuous learning, data-driven decision-making, and the balance between brand and direct response marketing. Omer also explores the transformative role of AI in marketing strategies and the significance of adaptability in a fragmented digital world—all key to Wix's impressive growth.