Omer Shai
Chief Marketing Officer at Wix with ~18 years at the company, leading its global marketing organization and large-scale brand and performance campaigns including Super Bowl ads.
Top 3 podcasts with Omer Shai
Ranked by the Snipd community
90 snips
Jan 31, 2026 • 1h 1min
20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Omer Shai, Wix CMO with ~18 years leading global marketing and Super Bowl campaigns. He explains buying two Super Bowl spots and blending brand with performance. He rejects LTV for Time Return On Investment and outlines short cohorts. He talks about finding tomorrow’s growth channels, why SEO and AI deserve more spend, and why celebrity deals and TikTok often disappoint.
23 snips
Aug 13, 2024 • 51min
16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
Omer Shai, CMO of Wix.com, shares his wealth of experience, highlighting the evolution of marketing over 16 years at the company. He discusses the balance between brand integrity and innovative customer acquisition, exploring untapped potential in influencer marketing. Shai emphasizes the importance of data-driven decision-making and enduring professional relationships. The conversation also touches on navigating AI in marketing, challenges posed by Google's dominance, and the need to adapt strategies between brand and direct response marketing.
5 snips
Oct 2, 2025 • 1h 22min
#92 - The Marketing Mindset That Built A Billion Dollar Company | Omer Shai
Omer Shai, Chief Marketing Officer of Wix, shares insights from his 17+ years at the company, detailing the transition from startup to a global brand. He discusses the importance of embracing AI and creativity alongside data-driven marketing. Omer reveals how Super Bowl campaigns shaped their branding, emphasizing rapid decision-making and user engagement. He highlights the need for leaders to foster a culture of open feedback and experimentation, urging founders to adapt and innovate in a fast-changing digital landscape.
