Marketing Against The Grain 16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
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Aug 13, 2024 
Omer Shai, CMO of Wix.com, shares his wealth of experience, highlighting the evolution of marketing over 16 years at the company. He discusses the balance between brand integrity and innovative customer acquisition, exploring untapped potential in influencer marketing. Shai emphasizes the importance of data-driven decision-making and enduring professional relationships. The conversation also touches on navigating AI in marketing, challenges posed by Google's dominance, and the need to adapt strategies between brand and direct response marketing.
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Wix's Early Marketing Strategy
- Wix's initial marketing strategy involved buying links for SEO and later unintentionally discovering media buying opportunities.
- This led to acquiring cheap, high-converting traffic by targeting websites that didn't know how to monetize their platforms.
Wix's Scaling Strategy
- Wix's founding marketing strategy focused on finding underpriced traffic sources and scaling that approach for 16 years.
- Continuously finding these inefficiencies has been key to their success.
Data-Driven Approach
- Don't overthink, focus on doing and learning from failures.
- Rapidly iterate and adapt, constantly seeking the next opportunity to push the company forward.