16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
Marketing Against The Grain
Navigating the New Marketing Landscape
This chapter examines the shifting dynamics of marketing in response to new digital platforms and consumer behaviors, with a focus on the rise of influencer marketing. It details Wix's strategic adjustments, including the launch of Wix Studio, and emphasizes the importance of measuring brand impact through diverse metrics. The discussion also highlights the complexities of high-profile advertising, such as the Super Bowl, and the need for brands to define their identity amidst competitive pressures.
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