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Leadership Lab with Dr. Patrick Leddin
Episode 082. Be Customer-Obsessed and Drive Performance with Amazon Veteran and Author Colin Bryar
Mar 3, 2021
Colin Bryar, an Amazon veteran and author of "Working Backwards," shares riveting insights from his 12 years at Amazon. He delves into the company's core principle of customer obsession, illustrating how it propelled rapid growth and innovation. Bryar recounts a proactive customer service strategy that built trust and loyalty. He also emphasizes Amazon's leadership principles, including strong judgment and backbone, revealing how these tenets shape the company's culture and decision-making processes.
38:44
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Quick takeaways
- Focusing on customer obsession instead of competitor obsession is essential for long-term innovation and sustainable organizational growth.
- Embracing failure as a learning opportunity fosters a culture of continuous improvement and drives progress within organizations.
Deep dives
Defining Leadership Principles
Establishing clear leadership principles is crucial for organizations of any size. These principles serve as foundational guidelines that help team members make difficult decisions in the absence of direct supervision. By defining who they are, organizations can empower employees to act in alignment with the core values, ultimately fostering a cohesive company culture. This framework facilitates consistency in decision-making and enhances the effectiveness of leadership across all levels of the organization.
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