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Episode 082. Be Customer-Obsessed and Drive Performance with Amazon Veteran and Author Colin Bryar

Leadership Lab with Dr. Patrick Leddin

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Proactive Customer Service: Building Trust Through Prompt Solutions

This chapter explores Amazon's innovative customer service strategy, highlighting a 2011 incident with Prime Video where the company issued refunds proactively to address streaming issues. The discussion emphasizes how this approach not only resolved immediate problems but also fostered long-term customer trust and loyalty.

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