In this episode, Colin Bryar meets with Patrick to talk about being customer-obsessed, constantly finding and fixing defects, and growing faster than the competition. Colin joined Amazon in 1998 -- four years after its founding -- and spent the next 12 years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. Colin served as a Vice President at Amazon, and for two of his years he was "Chief of Staff" to Jeff Bezos, AKA "Jeff's shadow", during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. Colin documented this experience in Working Backwards: Insights, Stories, and Secrets from Inside Amazon.