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On Strategy Showcase
The Streaming Landscape in 2024 and beyond
Feb 26, 2024
Exploring the future of streaming in 2024 and beyond with insights on media models, retail integration, sports partnerships, content release strategies, and global expansion of streaming platforms. A deep dive into evolving subscription models, profitability challenges, and the shift towards individual content ownership in the streaming landscape.
42:55
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Quick takeaways
- Vizio's smart TV advertising profitability surpasses TV sales revenue, highlighting the importance of advertising revenue.
- Streaming platforms face challenges in balancing profitability with extensive content investments, prompting potential shifts in content offerings and cost structures.
Deep dives
Economics of Hardware vs. Advertising for Vizio
Vizio's low-margin on selling smart TVs and high-profit advertising on their smart cast platform is compared, revealing drastically more profit from ad views than TV sales. The sheer difference showcases how Vizio generates more margin after 63 hours of smart cast viewing than selling a TV, emphasizing the significance of advertising revenue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode