Evolution of Media Models in the Streaming Era

This chapter delves into the transition from traditional linear bundles to the streaming model, emphasizing the role of subscription-based revenue streams in stabilizing media companies. It discusses the competition in the streaming market, evolving subscription models, challenges for advertisers, changing ownership structures of platforms, and a future where all TV is streamed. The conversation also explores the economic models of various streaming platforms and the shift towards individual content ownership and brand creation.