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3min chapter
The Streaming Landscape in 2024 and beyond
On Strategy Showcase
The Evolution of Retail Media and Connected Television
Exploring Walmart's interest in acquiring Visio, a TV manufacturer, and the shift towards retail media integration with connected television. The chapter delves into the profitability of advertising on Visio's SmartCast platform versus traditional hardware sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode