Leveling Up with Eric Siu cover image

Leveling Up with Eric Siu

He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

Apr 5, 2024
Ryan Hashemi, builder of Jubilee with 10M subs & 5B views on YouTube, discusses creator-operators, long-form content, compelling thumbnails/titles, storytelling, trend of creators in new businesses. Touches on collaboration, hiring talent, dealing with copycats, investing in creators, balancing work/family, agency building, audience power, hard-hitting questions, leveraging pre-existing audiences, shift to long-form content, rise of creator-operators.
01:19:30

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Podcast summary created with Snipd AI

Quick takeaways

  • Successful content creation requires focusing on concept and format over individual personalities.
  • Idea testing and format-driven approach are key for creating engaging and diverse content.

Deep dives

Keys to Jumming Success

Jubilee's success lies in its unique approach to content creation, focusing on formats and concepts rather than individual personalities. By being mission-oriented and aiming to understand people deeply, their content resonates with a vast audience. Their emphasis on emotional stakes and compelling storytelling through innovative formats like social experiments have garnered them massive viewership and engagement.

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