He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
Apr 5, 2024
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Ryan Hashemi, builder of Jubilee with 10M subs & 5B views on YouTube, discusses creator-operators, long-form content, compelling thumbnails/titles, storytelling, trend of creators in new businesses. Touches on collaboration, hiring talent, dealing with copycats, investing in creators, balancing work/family, agency building, audience power, hard-hitting questions, leveraging pre-existing audiences, shift to long-form content, rise of creator-operators.
Successful content creation requires focusing on concept and format over individual personalities.
Idea testing and format-driven approach are key for creating engaging and diverse content.
Identifying talent involves looking for passion and commitment alongside creative skills.
Deep dives
Keys to Jumming Success
Jubilee's success lies in its unique approach to content creation, focusing on formats and concepts rather than individual personalities. By being mission-oriented and aiming to understand people deeply, their content resonates with a vast audience. Their emphasis on emotional stakes and compelling storytelling through innovative formats like social experiments have garnered them massive viewership and engagement.
Content Creation Process
Jubilee puts significant emphasis on the ideation and testing process for content creation. They follow a hackathon model to generate and test ideas quickly, moving from ideation to testing to pilot phase efficiently. Their format-driven approach prioritizes casting and pre-production work to create engaging and diverse content that resonates with their audience.
Spotting Talent and Investment Approach
For identifying up-and-coming talent, Jubilee looks for both charismatic personalities and individuals with a deep passion and drive for their craft. While creative talent can be nurtured, unwavering commitment and passion are crucial indicators of long-term success. When considering investment in creators, Jubilee focuses on providing upfront capital to enable full-time dedication to content creation, along with ongoing support in enhancing content creation strategies.
Transitioning to a Balanced Life: Building an Agency for Autonomy
The podcast discusses the transition from work being the focal point to intentionally building a life that is not overwhelmed by career responsibilities. The speaker shares the journey of launching an agency with the goal of making it function independently without their daily involvement, emphasizing the importance of time for family, freedom, and flexibility. By partnering with someone experienced in building autonomous agencies, the speaker prioritizes delegating operations to create a sustainable balance between work and personal life.
Choosing Long-Form Content Over Short-Form: Impact of Storytelling on Business Growth
The podcast underscores the shift towards prioritizing long-form storytelling for driving substantial business growth over short-form content. The conversation delves into the limitations of short-form content in achieving meaningful ROI compared to the impact of elaborate storytelling. Emphasizing the effectiveness of long-form narratives in enhancing audience engagement and business outcomes, the speakers advocate for creators to focus on quality storytelling and strategic distribution to maximize their impact and business growth.
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.
Watch the full interview here:https://youtu.be/nGDHAhnbuc4
TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Background
(02:23) Mission-Oriented Approach and Content Formats
(07:39) Creating Compelling Content and Holding Audience Attention
(09:09) Experimentation and Learning from Failure
(11:30) Collaborating with Influencers and Partnerships
(14:41) Hiring and Developing Talent
(29:00) Dealing with Copycats and Protecting Originality
