7min chapter

Leveling Up with Eric Siu cover image

He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

Leveling Up with Eric Siu

CHAPTER

Prioritizing Storytelling and Monetizing Strategies

This chapter emphasizes the importance of hiring individuals with strong storytelling abilities for YouTube content creation over YouTube expertise, showcasing the effectiveness of narrative over technical knowledge. It also details the monetization strategy of media company, Jubilee, through various revenue streams including platform ads, partnerships, product sales, and new business ventures.

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