In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.
Watch the full interview here: https://youtu.be/nGDHAhnbuc4
TIME-STAMPED SHOW NOTES:
-
(00:00) Introduction and Background
-
(02:23) Mission-Oriented Approach and Content Formats
-
(07:39) Creating Compelling Content and Holding Audience Attention
-
(09:09) Experimentation and Learning from Failure
-
(11:30) Collaborating with Influencers and Partnerships
-
(14:41) Hiring and Developing Talent
-
(29:00) Dealing with Copycats and Protecting Originality
-
(37:44) Investing in Up-and-Coming Creators
-
(39:11) Unlocking Value and Participation
-
(41:06) Balancing Work and Family
-
(47:19) Building an Agency for Freedom
-
(52:12) The Power of Audience and Distribution
-
(58:02) The Importance of Compelling Packaging
-
(01:06:29) Asking Hard-Hitting Questions
-
(01:09:48) Leveraging Pre-Existing YouTube Audiences
-
(01:14:28) The Shift to Long-Form Content
-
(01:15:52) The Rise of Creator-Operators
Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew
—
- What should I talk about next? Who should I interview? Please let me know on X or in the comments below.
- Did you enjoy this episode? If so, please leave a short review here
- Subscribe to Leveling Up on iTunes
- Get the non-iTunes RSS Feed
Connect with Eric Siu:
