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The podcast episode highlights that the partnership between Amazon and Hyundai, which allows online car sales, validates the growing consumer appetite for online car buying. Consumers are looking for more transparency and convenience in the car buying process. While the podcast acknowledges that the Amazon-Hyundai partnership is new car focused, it emphasizes the importance of understanding consumer demand for both new and used cars. The episode also discusses the challenges of online transactions and the need for improved multi-touch attribution to determine the effectiveness of marketing efforts. Overall, the podcast suggests that the future of car buying will involve integrating wholesale and retail transactions, emphasizing transparency, and leveraging data-driven insights to provide a more seamless and personalized experience for consumers and dealers.