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Car Dealership Guy Podcast

#41 How CarGurus is evolving, Amazon’s threat to car dealers, Cracking down on fake car prices, Why he’s hiring former dealers | Jason Trevisan, CEO at CarGurus

Dec 5, 2023
Jason Trevisan, CEO at CarGurus, discusses the impact of technology on the consumer experience, CarGurus' business model, mitigating bad-faith actors, hedging against Google, and the future of CarGurus alongside the customer experience. He also talks about recruiting Ivy League students, their acquisition of CarOffer, thoughts on Hyundai/Amazon, and how dealer marketing will change in the next 5 years.
52:21

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The partnership between Amazon and Hyundai validates the growing consumer appetite for online car buying, highlighting the need for more transparency and convenience in the car buying process.
  • CarGurus aims to provide enhanced transaction capabilities for dealers and consumers, offering features like Instamax Cash Offer and instant trade platforms, while emphasizing the importance of transparency in marketing to build trust with customers.

Deep dives

Consumers are increasingly ready to do more of the car purchase online

The podcast episode highlights that the partnership between Amazon and Hyundai, which allows online car sales, validates the growing consumer appetite for online car buying. Consumers are looking for more transparency and convenience in the car buying process. While the podcast acknowledges that the Amazon-Hyundai partnership is new car focused, it emphasizes the importance of understanding consumer demand for both new and used cars. The episode also discusses the challenges of online transactions and the need for improved multi-touch attribution to determine the effectiveness of marketing efforts. Overall, the podcast suggests that the future of car buying will involve integrating wholesale and retail transactions, emphasizing transparency, and leveraging data-driven insights to provide a more seamless and personalized experience for consumers and dealers.

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