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11min chapter
#41 How CarGurus is evolving, Amazon’s threat to car dealers, Cracking down on fake car prices, Why he’s hiring former dealers | Jason Trevisan, CEO at CarGurus
Car Dealership Guy Podcast
CarGurus: Evolving from Lead Generation to Supporting the Entire Car Buying Transaction
This chapter explores how CarGurus is transforming from a lead generation marketplace to a platform that assists customers throughout the entire car buying process. They delve into their focus areas, which include supporting retail transactions, trade-ins, and wholesale transactions. The chapter also highlights features like Digital Deal, which enables consumers to customize their car buying experience and seamlessly transition to the dealership, while still allowing dealers to offer additional financing and warranty options.
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