Cleaning Up: Leadership in an Age of Climate Change The Kraken Wakes: Creating the Utility of the Future | Ep175: Greg Jackson
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Sep 4, 2024 
In this engaging conversation, Greg Jackson, Founder and CEO of Octopus Energy, shares how his startup became the largest electricity provider in the UK in under a decade. He discusses the innovative Kraken platform and its role in driving customer-centric solutions, especially during the recent energy crisis. The potential of locational pricing and its impact on renewable energy adoption is explored, alongside ambitious plans for electric vehicle integration and home heating electrification. Jackson’s vision for achieving a zero-carbon system by 2030 is both inspiring and thought-provoking.
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Electricity System of the Future
- The future of electricity relies on cheap renewables and managing intermittency through a smart grid.
- This will shift demand to match supply, benefiting both customers and providers.
Octopus Energy's Growth
- Octopus Energy has grown significantly, reaching 7 million UK households and 1.7 million internationally.
- Their Kraken platform now supports around 63 million licenses globally.
Kraken's Ambitious Target
- Greg Jackson's initial target for Kraken was 100 million households by 2027.
- This target now seems modest, given the current pipeline and rapid growth.