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⁠The Kraken Wakes: Creating the Utility of the Future | Ep175: Greg Jackson

Cleaning Up: Leadership in an Age of Climate Change

CHAPTER

Navigating Growth and Risk in the Energy Sector

This chapter explores the ambitious goals set by a major utility company for the adoption of its Kraken platform, aiming for significant household engagement by 2027. It discusses the challenges of scaling operations amid an evolving energy market, including effective risk management strategies and innovative customer support initiatives. The chapter also examines the balance between profitability and customer trust during economic downturns, using real-world examples to highlight the importance of adapting to industry disruptions.

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