Agency Business Episode 4: Joanne Davis and Agency Search Consulting
Jan 13, 2025
The discussion dives into the impact of AI on agency fees and evolving client expectations. Joanne Davis shares insights on agency selection processes and the nuances of agency-client relationships. The debate over WPP's return-to-office policy reveals mixed reactions in the industry. A focus on the importance of balancing product delivery with agency culture highlights shifting priorities for clients. Additionally, the conversation touches on the complexities that arise when new leadership enters the picture, affecting agency dynamics.
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Joanne's Diverse Career Path
- Joanne Davis shared her unique career journey from agency side to client side as DoD acting CMO.
- Her agency search firm has been a certified women-owned diverse business for 17 years due to client demand.
Customize Agency Search Criteria
- Conduct in-depth stakeholder interviews to clearly define agency needs before searching.
- Customize agency search criteria creatively, like brand “personality” analogies, for precise fit.
Underpaying Agencies Costs Quality
- Agencies that are underpaid often fail to provide senior talent or thought leadership.
- Marketers must understand they "get what they buy" in agency fees and resourcing.