In this episode of Agency Business, Brian and Olivia are joined by Joanne Davis, one of the industry's leading agency search consultants.
Joanne founded Joanne Davis Consulting in 2000 and became a partner in SCAN International in 2006 and is currently Co-CEO. The firm specializes in agency models – internal and external, agency search/selection, agency compensation and client/agency optimization and training. Clients include and have included: Benjamin Moore, Cotton (“The Fabric of Our Lives”), ExxonMobil, Johnson & Johnson, Marriott, Microsoft and Sonic.
In this episode we talk about the impact of AI on fees (and related emerging functions such as prompt engineers and creative lawyers), whether clients get the agencies they deserve, how important agency culture is and much more.
We also review news of the week covering WPP's new back-to-the-office mandate, Havas' reduced guidance and the sudden shift of Starbucks' account from WPP to Stagwell's Anomaly.
