The Publisher Podcast by Media Voices Immediate Media’s Alex White on giving staff the space to innovate
Mar 31, 2025
In this discussion, Alex White, Group Managing Director at Immediate Media, shares her insights on fostering innovation within the publishing sector. She emphasizes the importance of an entrepreneurial spirit and the benefits of focusing on thematic verticals like gardening and history. The conversation explores how AI tools empower teams and enhance creativity, alongside strategies for evolving media in a digital age. Alex also highlights the community around the Made for Mums platform and the revival of print, showcasing how quality content drives engagement.
AI Snips
Chapters
Transcript
Episode notes
Knowledge Portfolio Definition
- Immediate Media's "knowledge" brands share a common theme of information and learning.
- These brands, including Gardener's World, BBC History, and MadeForMums, cater to passionate audiences eager for knowledge and community.
MadeForMums Explained
- MadeForMums helps parents make informed decisions, from starting a family to raising older children.
- It offers product recommendations, advice, and answers questions about parenthood.
Common Threads
- Immediate Media's knowledge brands focus on passion areas like gardening, history, and parenthood.
- These areas have a limitless desire for information, community, and stories.