In this discussion, Alex White, Group Managing Director at Immediate Media, shares her insights on fostering innovation within the publishing sector. She emphasizes the importance of an entrepreneurial spirit and the benefits of focusing on thematic verticals like gardening and history. The conversation explores how AI tools empower teams and enhance creativity, alongside strategies for evolving media in a digital age. Alex also highlights the community around the Made for Mums platform and the revival of print, showcasing how quality content drives engagement.
